What’s Included?
High-Quality Video, E-book & Audiobook
Modules Quizzes
AI Mentor
Access for Tablet & Phone
Prerequisites
- Familiarity with core features and basic configuration of Dynamics 365 Sales and Customer Insights – Journeys
Skills You’ll Gain
- Lead Management
- Catalog Configuration
- Email Personalization
- Journey Design
- Campaign Optimization
- Solution Building
Self Study Materials Included
Videos
Engaging visual content to enhance understanding and learning experience.
Podcasts
Insightful audio sessions featuring expert discussions and real-world cases.
Audiobooks
Listen and learn anytime with convenient audio-based knowledge sharing.
E-Books
Comprehensive digital guides offering in-depth knowledge and learning support.
Module Wise Quizzes
Interactive assessments to reinforce learning and test conceptual clarity.
Additional Resources
Supplementary references and list of tools to deepen knowledge and practical application.
Tools You’ll Master
Microsoft Dynamics 365 Customer Engagement Apps
Microsoft Dynamics 365 Customer Insights
Power Platform
What You’ll Learn
Manage Leads and Opportunities End-to-End
Track and optimize sales pipelines using Dynamics 365 Sales.
Configure Product Catalogs and Pricing Models
Set up product families, pricing structures, and catalog configurations.
Create Personalized Communications
Design targeted emails using Dynamics 365 Customer Insights – Journeys.
Design AI-Powered Customer Journeys
Build and publish real-time, trigger-based journeys for personalized engagement.
Optimize Campaigns with Data and Testing
Use segments, triggers, A/B testing, and analytics to refine marketing strategies.
Apply Skills in a Capstone Challenge
Build a customer-centric solution that integrates sales and marketing capabilities.
Course Modules
Lesson 1: Validate your Dynamics 365 customer experience analyst skills
Module 1.1: Manage leads with Dynamics 365 Sales
Module 1.2: Manage opportunities with Dynamics 365 Sales
Module 1.3: Manage and organize your product catalog with Dynamics 365 Sales
Module 1.4: Build journeys with Dynamics 365 Customer Insights – Journeys
Module 1.5: Create emails in Dynamics 365 Customer Insights – Journeys
Module 1.6: Challenge project – Configure a Dynamics 365 customer experience solution
Frequently Asked Questions
It’s designed for Dynamics 365 functional consultants, customer experience strategists, and success managers who want to deliver personalized, data-driven experiences.
Yes, a foundational understanding of Dynamics 365 Sales and Customer Insights is required.
This course supports preparation for the MB-280 learning path and contributes to Dynamics 365 certification readiness.
You'll be equipped to configure lead management, organize product catalogs, build AI-powered journeys, and create customer-first marketing campaigns in Dynamics 365.